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Thums Up Changed. But Did You Notice?
Thums Up’s new identity proves that strong brands don’t need a very dramatic change to stay relevant. Sometimes, all it takes is clarity, restraint and a better fit for the way people actually see and consume brands today.
General | 2026-01-20
Why Did Federal Bank Change Its Look?
By updating how the brand looks, moves, and reads on modern screens, the bank is aligning its visual language with how people bank today, without losing what made it trustworthy in the first place.
General | 2026-01-18
Notion’s Smartest Design Choice
Notion’s AI assistant shows what happens when branding, interaction design and engineering work together. Instead of following visual trends, they strengthened their existing identity and used motion to add meaning. Because sometimes, the best AI design doesn’t try to look like A... see more
General | 2026-01-20
Did Volvo Design It's Own Font?
Most people won’t notice this change and that’s okay. Volvo Centum shows how design can subtly improve real experiences. It’s not always to stand out but make things clearer and safer. Sometimes, the smartest design changes are the ones you don’t notice at all.
General | 2026-01-18
The Design Thinking Behind Prink
Every brand you see on a shelf starts the same way as an idea and a blank screen. PRINK is proof that when research, iteration and intent come together, design can turn something abstract into something real, usable and meaningful. That’s the part of branding that never gets old... see more
General | 2026-01-04