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Did Coca-Cola Need A Rebrand?
Coca-Cola's latest refresh is trying to make sure people see the brand more clearly. For designers, it's a useful reminder that good branding isn't always about creating something new but also making sure the things that already matter get the attention they deserve.
Tinder Finally Picked A Side
Memes, anime stills, oil paintings and a dating app aren't a combination you see every day. Tinder's latest rebrand brings them together in a way that says a lot about where branding and design are headed.
KFC’s Biggest Design Change In Years
KFC's new identity shows how a brand can modernize without losing what makes it recognizable. It's a reminder that great branding is about understanding what people already remember and finding better ways to bring it to life.
How Coca-Cola Designed For 48 Nations
The FIFA World Cup is one of the biggest cultural events in the world. By creating a collectible packaging system that combines national pride, fan culture, digital experiences and brand consistency, Coca-Cola has shown how packaging can become much more than a marketing tool.
This Brand Collaboration Took 150 Years
The best collaborations highlight habits people already have. HEINZ and Heineken have spent more than a century appearing in the same moments, serving the same gatherings and becoming part of the same memories. It's a simple idea, but that's exactly why it works.