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Schweppes Turns 243 Years Into A Design Asset
This redesign works because it doesn't borrow credibility from trends. It borrows credibility from 243 years of history. In a category crowded with new entrants, Schweppes has chosen to make its heritage more visible, memorable and relevant. And that's exactly what good design s... see more
OLIPOP Just Made Healthy Soda Look Fun
OLIPOP’s rebrand makes the brand closer to the emotional world of soda brands while keeping its functional benefits clear and visible. And that is the smartest part of the redesign because in categories like F&B, people rarely buy what feels healthiest first. They buy what feel... see more
McCafé Became GenZ?
The new McCafé identity shows how fast-food brands are evolving beyond food and treating beverages as a major growth category and the redesign feels more adaptable and connected to current consumer behaviour. This is McDonald’s redesigning how it wants people to experience drink... see more
Threads Doesn’t Look Like Instagram Anymore
The new Threads identity shows that Meta is starting to treat it as its own platform instead of an extension of Instagram. And the branding reflects that direction making it simpler, faster and more distinct. Sometimes small design changes say the biggest things about where a pl... see more
Freepik Is Now Magnific
The shift from Freepik to Magnific is about clarity. It tells users what the platform has already become, a place where creation happens end to end, not in parts. If executed well, this could move Magnific from being a useful tool to being a default creative platform for a new ge... see more